Legal
Terms of Service
Last updated: March 2026
1. Scope and parties
These Terms of Service ("Terms") govern access to and use of firstdemand, a web-based demand-strategy tool available at firstdemand.io. The service is operated by:
By accessing the service — whether as an anonymous visitor or a registered user — you agree to these Terms. If you do not agree, do not use the service.
firstdemand is designed for use by technical founders, developers, and businesses acting in a professional capacity. It is not a consumer product for private, non-commercial use.
2. Service description
firstdemand is an AI-powered analysis tool. You submit a landing page URL and answer a structured intake form. The service then generates a set of one-off advisory outputs:
- A demand readiness diagnosis
- A channel scorecard
- A 14-day execution playbook
- A copy-paste asset pack
Outputs are generated by large language models from third-party AI providers (including OpenAI and providers accessible via OpenRouter). They represent AI-generated analysis based on the information you provide and publicly available information about your product. They are not a guarantee of business outcomes, market success, or fitness for any particular purpose.
The service may be updated, extended, or limited at any time. We will make reasonable efforts to notify registered users of material changes.
3. Free tier
Anonymous users may access a limited free analysis (demand readiness diagnosis) without creating an account. Free access is subject to rate limits applied per anonymous session ID and IP address.
We reserve the right to restrict, throttle, or block access for anonymous users who exceed rate limits, abuse the service, or attempt to circumvent access controls. No prior notice is required for such measures.
4. Paid tier and payment
Full access to the channel scorecard, 14-day playbook, asset pack, and unlimited re-runs requires a one-time payment per project. The price applicable at the time of purchase is shown at checkout.
Payments are processed by Polar Software Inc. ("Polar"), our Merchant of Record. Polar handles the checkout, collects your payment details, issues the invoice, and is responsible for applicable taxes and VAT. You are entering into a payment relationship with Polar, not with firstdemand directly. Polar's own terms apply to the payment transaction.
We do not store your credit card number or billing address. We receive only order status, product type, and a transaction ID from Polar for fulfillment purposes.
5. No refunds — digital content
Each purchase unlocks AI-generated content specifically produced for your project based on inputs you provide. Because this content is created and delivered immediately upon payment, and is specific to your product and intake data, we do not offer refunds once generation has been triggered.
Notwithstanding the above, Polar may issue refunds at its sole discretion within 60 days of purchase, in accordance with its Merchant of Record policies. Such refunds are not guaranteed and are not a contractual right granted by firstdemand.
If you experience a technical failure that prevents delivery of the generated outputs (e.g., a generation error after payment), contact us at hello@firstdemand.io and we will make reasonable efforts to resolve the issue.
6. Right of withdrawal (Widerrufsrecht) — information for consumers
This section applies to natural persons acting as consumers within the meaning of § 13 BGB (Bürgerliches Gesetzbuch) — i.e., individuals purchasing for purposes outside their trade, business, or profession.
6.1 Waiver of the right of withdrawal
Under § 356 Abs. 5 BGB and Article 16(m) of Directive 2011/83/EU, the statutory 14-day right of withdrawal for digital content not delivered on a physical medium expires before the withdrawal period ends if:
- performance has begun with your express prior consent, and
- you have confirmed your knowledge that your right of withdrawal expires upon commencement of performance.
By completing the purchase of a firstdemand analysis, you expressly request that we begin generating your content immediately. You acknowledge that your right of withdrawal expires upon commencement of the generation process. This acknowledgment is presented again at the point of purchase (see the notice below the checkout button).
6.2 Withdrawal instruction (Widerrufsbelehrung)
Right of withdrawal: You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period is 14 days from the date of the contract.
To exercise the right of withdrawal, you must inform us (Carlo Nölle, Bonner Straße 18, 50677 Cologne, Germany; email: hello@firstdemand.io) of your decision to withdraw from this contract by an unequivocal statement (e.g. a letter sent by post or email). You may use the model withdrawal form below, but it is not obligatory.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal: If you withdraw from this contract, we shall reimburse to you all payments received from you without undue delay and in any event not later than 14 days from the day on which we are informed about your decision to withdraw.
Expiry of the right of withdrawal for digital content: The right of withdrawal expires before the end of the withdrawal period if you have expressly consented to the performance beginning before the end of the withdrawal period and acknowledged that you thereby lose your right of withdrawal.
6.3 Model withdrawal form
Email: hello@firstdemand.io
I/We (*) hereby give notice that I/we (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following service (*):
Ordered on (*)/received on (*):
Name of consumer(s):
Address of consumer(s):
Signature of consumer(s) (only if this form is notified on paper):
Date:
(*) Delete as appropriate.
7. AI-generated content disclaimer
All outputs generated by firstdemand are produced by AI language models. They are provided for informational and strategic planning purposes only and do not constitute legal, financial, marketing, or business advice.
We make no warranties, express or implied, regarding the accuracy, completeness, reliability, or fitness for purpose of any generated content. Market conditions, competitive landscapes, and business outcomes are beyond the scope of what any AI-generated analysis can reliably predict.
You are solely responsible for any business decisions made based on outputs from firstdemand.
8. Acceptable use
You agree not to:
- Use automated tools, bots, or scripts to abuse the free tier or circumvent rate limits
- Attempt to reverse-engineer or extract the underlying generation pipelines, prompts, or models
- Use the service to generate content that violates applicable law or third-party rights
- Submit false, misleading, or fraudulent information in the intake form
- Share account credentials or use the service on behalf of multiple organizations under a single account
9. Account suspension and access restrictions
We reserve the right to suspend, ban, or restrict access to any user — identified by user account, anonymous session ID, or IP address — who violates these Terms, abuses the service, attempts to circumvent rate limits or access controls, or engages in fraudulent activity.
Bans may be applied immediately and without prior notice. Paid users who are banned for ToS violations are not entitled to a refund.
10. Intellectual property
Your data: You retain all rights to the information you provide (your product description, landing page content, intake form responses). You grant firstdemand a limited, non-exclusive license to process that data for the purpose of generating your outputs.
Generated outputs: Subject to payment of the applicable fee, firstdemand grants you a non-exclusive, perpetual license to use the generated outputs for your own business purposes. You may not resell or sublicense the outputs as a standalone product.
Platform: The firstdemand platform, software, generation pipeline, prompts, and design are the intellectual property of Carlo Nölle. Nothing in these Terms transfers any platform IP rights to you.
11. Liability
To the extent permitted by applicable law, our liability for damages arising from use of firstdemand is limited to direct damages caused by our own gross negligence or willful misconduct.
We are not liable for:
- Indirect, consequential, or lost-profit damages arising from business decisions based on generated outputs
- Inaccuracies or incompleteness in AI-generated content
- Temporary unavailability of the service
- Data loss resulting from account deletion initiated by the user
Nothing in these Terms excludes or limits liability for death, personal injury, or fraud caused by our negligence, which cannot be excluded under German law.
12. Changes to these Terms
We reserve the right to update these Terms at any time. We will notify registered users by email of material changes at least 14 days before they take effect. Continued use of the service after the effective date constitutes acceptance of the updated Terms.
The current version is always available at this URL.
13. Governing law and jurisdiction
These Terms are governed by the laws of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).
For disputes with merchants and business users, the exclusive place of jurisdiction is Cologne, Germany.
For disputes with consumers, statutory jurisdiction rules apply. Consumer protection laws of the consumer's country of residence may apply to the extent required by mandatory law.
The European Commission provides a platform for online dispute resolution: https://ec.europa.eu/consumers/odr. We are not obliged to participate in dispute resolution before a consumer arbitration board and do not voluntarily participate.
14. Contact
For questions about these Terms, contact us at: hello@firstdemand.io
See also our Privacy Policy and Imprint.